Women’s Sport: Consumption, Identity & Success
For women's sport, this summer has been an incredible success that has enthralled the nation. The increased profile, awareness and success of women's sport has been unparalleled. From the pitch to the wicket, British women have seen a summer which has started to prompt questions surrounding the landscape of elite female sport.
Reaching an all-time high of 7.21 million women playing regular sport in December 2016, more and more women are engaging in active pursuits. National campaigns such as This Girl Can have raised the profile of female engagement in sport, which begs the question - why is there not more interest in national women's sport?
Many broadcasting companies have noted a public disinterest in the viewing of women's sport and therefore have little commercial interest in pur...