Downsizing the Big Screen
At the end of 2019, cinema was reaching heights it had not previously seen in years with attendance numbers rising, box office income booming and a steady growth of cinema chains warding off hungry streaming service giants. Just over a year later, the film industry continues to grapple with coronavirus safety precautions and cinemas are on their knees with no end in sight to the void of successive lockdowns. Meanwhile, Netflix, Disney + and Amazon Prime have surged ahead of competitors like Odeon and Cineworld to new dizzying peaks of obsessive mass consumerism. One has to ask the question; can cinema adapt and survive in its darkest hour?
If the recent recording of the Tom Cruise outburst on-set at Pinewood Studios whilst shooting the latest Mission Impossible flick is anything to go ...