The Commercialisation of Religion
Many holidays, festivities and some of our daily activities that we celebrate more secularly are rooted in religious practices, but what does this mean for its traditional and cultural origins? “Nothing without intention, do nothing without intention”, says the lady in the bottom left corner at the start of Solange Knowles’ music video for ‘Almeda’. She rubs her hands with ‘Florida water’, used in spiritual traditions to purify and cleanse, next to several amethyst crystals symbolising trust and grace. The inclusion of such practices in a music video from a well-respected pop artist could be considered a bold move. For centuries, these traditions were demonised, and practitioners persecuted as organised religion took hold. But many young people seem to view their new ‘spiritual’ practices...
