King’s College Rebrand Causes Controversy
Last month it was announced that a fellow college of the University of London, King's, would begin a £300,000 re-branding campaign, which will see the institution change its name from King's College, London to simply King's London. The change is due to come into force in February of this year, when the university will officially change its name, though still keeping the title of King’s College, London for legal documents, academic citations and the awarding of degrees.
The proposed change has resulted in widespread controversy with students at the University insisting that the re-brand is “ridiculous” when speaking to The Times Higher Education supplement. Some argued that the re-brand itself, puts an “end to years of tradition” that the College has gained due to its name, undermining t...