Mark Zuckerberg and the Metaverse: science fiction or (virtual) reality?
Mark Zuckerberg, no stranger to controversy, has announced a change in the branding of the parent organization of his media technologies empire. Facebook, originally designed as a social networking website where Harvard students would rate each other’s attractiveness, is now universally recognisable and impossible to escape. Its namesake company Facebook, Inc. is a social media giant owning Facebook (surprise, surprise), Instagram, Messenger and Whatsapp. And now they will be attempting to digitally extend the physical world, through social media involving virtual and augmented reality - with a name change to Meta Platforms. Inc. to boot.
This rebrand accompanies a series of recent public relations crises including the revelations brought by whistleblower Frances Haugen about Fac...